It is critical to make a positive first impression on website visitors. If you've had your website for a while and haven't altered anything, it's likely that it's out of date
The moment has come to begin revamping your website. In this post, we'll discuss why a website rebranding is required, as well as the actions you'll need to take to get started
When could a website rebranding be required
Rebranding may be done for a variety of reasons, according to AYTM
You might want to grow your company by adding additional products and services and reaching out to new customers
As you enter a new market, you'll need a fresh appearance to represent your new brand identity, which includes the design of your website
You may also rebrand to make yourself more relevant. Perhaps your website used to receive a lot of traffic but is now losing visitors. Perhaps you haven't updated your website in years and believe it is in need of some TLC
How to Rebrand Your Website Successfully
Expanding into new markets, introducing new products and services, and regaining relevance are all excellent reasons to rename your website
We'll go over the actions you can take to rename your website in this section
Take advantage of this chance to migrate to a more suitable platform
When developing a website, it is critical to select a platform that allows you to maximise the potential of your site
Perhaps you built your website by hand. You may wish to rename your site using a website builder to give it a more dynamic and interactive vibe. Website builders give you all of the power of a dynamic website while being simple to use for beginners
Perhaps you want to provide new material to your website on a regular basis in order to increase visitors. In such a situation, you should investigate content management systems (CMS) such as WordPress or Joomla
Create a backup of your old website
Your website will need to be redesigned as part of the rebranding process. It is also advised that you create a backup if you want to relocate the site to a different platform
There is always the possibility of problems arising when you update the content and style of your website. If something goes wrong, the backup will be your safety net to ensure you don't lose any data in the process
Some control panels allow you to make backups automatically, depending on which one you choose for your website. If you have a WordPress website, you might consider adding a plugin that will automatically backup your previous website before upgrading its content
Develop a new branding strategy and image
It is critical to identify which areas of branding must be addressed in order to effectively communicate with your target audience
Determining what distinguishes your brand from its competition is a critical component of rebranding. To ensure that your brand is unique and memorable, you must define your brand positioning, present your USP to the audience, and establish your niche
Following the establishment of your brand's positioning, you must develop a consistent image, voice, tone, and values to be shared across all of your online platforms. Make sure that the rebranding is consistent not only on the company's website but also throughout all of its social media platforms
Finally, decide which colour and aspect best represents your business and audience and include it in all of your branding designs to offer your brand a distinct identity
Create a list of the most important and pressing issues with your old website
Before making any changes to your website, you should first identify which issues need to be addressed throughout the rebranding process
From a branding standpoint, you should consider if the present pieces and content on your website correspond to the new USP and brand positioning. Your first objective should be to understand how your target audience perceives your brand and how it connects with them
You should also consider your website's user experience and whether it is consistent with your brand positioning. For example, if you want to present your new items as elegant and high-end, make sure the design aspects on your website reflect that
You may potentially be experiencing traffic issues and wish to enhance the conversion rate of visitors
Plan and create solutions to those problems
After you've completed your list of objectives for the rebranding, it's time to create solutions to these problems
If your major issue is marketing and branding, after establishing your new positioning and specialty, set design and communication standards to fit your new brand. Take a cue from companies like Mailchimp and Spotify, which have made their style guides public
To ensure that your website's UX matches the new brand, thoroughly analyse the UX and navigation of your website and solicit feedback from others
Finally, if you want to enhance conversion, you need to first increase website visitors. This may be accomplished by optimising your site so that it is easy to locate by your target audience, from its speed to its SEO
Put all of the new changes into action
You're ready to deploy the new improvements to your website now that you've got the solution list in hand
If you intend to migrate your website to a new platform, seek out one that best meets your requirements. Begin by migrating your files and database, then configure apps and test the new site
Make sure to change all of your website's content and design in accordance with the new guidelines
Maintain your social media sites and other marketing platforms
Your social media accounts and other marketing platforms, while independent from your company website, are an important element of your brand
Implement the new positioning approach consistently across all of your marketing platforms, including voice, image, design, and components
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